Google SEO for Local Business

Get found when nearby customers search—not your competitors.

Your Business#1

Ranked #1 in local search

Competitor A

Lower ranking

Competitor B

Lower ranking

Get found when customers search
Why SEO

Stop Depending on Ads

SEO builds a lasting traffic source that compounds over time.

Without SEO

No traffic—potential customers can't find you
Dependent on paid ads—stop paying, leads stop
Competitors rank higher, stealing your customers
No idea if SEO is working—wasting budget
Risky tactics lead to Google penalties and ranking drops

With SEO

Steady search traffic brings consistent leads
SEO compounds over time—keeps working for you
Outrank competitors for key search terms
Transparent reports show rankings, traffic, leads
White hat only—sustainable growth, no risk

3-6 Month Results

Honest timeline

$299/mo

No setup fees

Local SEO Focus

Service area targeting

Monthly Reports

Transparent data

White Hat Only

No risky tactics

What We Do

Complete Local SEO Service

Technical fixes, content optimization, Google Business management—everything to dominate local search.

Keyword Research

Find what customers actually search for—not what you think they search for.

  • Local search term analysis
  • Competitor keyword gaps
  • Long-tail opportunities

Google Business Profile

Optimize your presence in Google Maps and local search results.

  • Complete profile setup
  • Review management
  • Local ranking boost

Content Optimization

Make every page answer customer questions while satisfying search engines.

  • Title tags & meta descriptions
  • Service page optimization
  • Local content strategy

Technical SEO

Fix technical issues hurting your rankings. Keep your site healthy.

  • Site speed optimization
  • Mobile responsiveness
  • Schema markup

Our SEO Protocol

We don't guess. Every client goes through the same rigorous framework, refined across hundreds of home service and legal businesses.

1. Technical Foundation Audit

Complete technical SEO analysis covering site speed, Core Web Vitals, mobile optimization, crawl errors, and structured data implementation.

2. Keyword Research Framework

Industry-specific keyword mapping from problem-aware to decision-stage searches. We don't guess—we analyze search volume, competition, and intent.

3. Content Architecture Design

Hub-and-spoke content model building topical authority. Strategic internal linking, semantic keyword clustering, and content hierarchy.

4. On-Page Optimization

Meta titles, descriptions, headers, image alt text, and schema markup optimized for both search engines and user experience.

5. Authority Building

White-hat link building, local citations, and industry partnerships. No schemes, no shortcuts—just legitimate authority signals.

6. Performance Tracking

Rankings, traffic, conversions, and business impact measured. Custom dashboards showing what actually matters to your bottom line.

7. Algorithm Adaptation

Our protocols are updated continuously based on Google algorithm changes and industry best practices. Your site always gets the latest standards.

8. Quality Assurance

Every optimization goes through our QA process. We verify changes don't break functionality and actually improve rankings before declaring success.

Why a Structured Protocol Matters

Consistency at Scale

Every business gets the same level of rigor. No junior employee guessing what to do next—just proven systems executed perfectly.

Nothing Gets Missed

Checklist-driven approach ensures every ranking factor is addressed. We can't skip steps in our protocol.

Continuous Improvement

When Google updates their algorithm, we update our protocol. Every client benefits from our latest learnings.

Transparent Process

You know exactly what we're doing and why. No black box magic—just clear methodology you can understand.


Results That Matter

We've helped hundreds of home service and legal businesses dominate their local markets. Here's what vertical expertise delivers.

Home Services

300%

Average organic traffic increase in 12 months

5x

More qualified leads from Google searches

50+

Home service businesses ranking top 3 in their market

“We understand emergency vs. planned searches, seasonal patterns, and service area optimization. Your plumbing business isn't marketed like a bakery.”

Legal Firms

Top 3

Rankings for competitive practice area keywords

4x

Increase in qualified consultation requests

$250K+

Average annual value from organic search clients

“We build practice area authority, establish trust signals, and understand the long sales cycle. Estate planning SEO isn't personal injury SEO.”

Industry Benchmarks: What “Good” Actually Looks Like

Home Services Benchmarks

Top 3 Rankings (Primary Keywords)60-80%
Monthly Organic Leads50-150
Lead-to-Customer Rate15-25%
Cost per Lead (Organic)$5-15

Legal Firms Benchmarks

Practice Area Authority Score70-90
Monthly Consultations20-60
Consultation-to-Retainer Rate30-50%
Avg. Client Value (Organic)$5K-25K

These benchmarks come from analyzing hundreds of successful businesses in each vertical. We know what works because we've done it before.


Our Standards

What We Don't Do

Being clear about what we refuse to do is just as important as what we offer. Here's our line in the sand.

No Link Schemes

We don't buy links, participate in link farms, or use private blog networks. These tactics might work short-term but risk Google penalties that can destroy your business overnight.

High penalty risk

No Keyword Stuffing

We don't cram keywords unnaturally into your content. Google's algorithms are sophisticated enough to detect this, and it creates a terrible user experience.

Hurts rankings & users

No Overnight Promises

We turn down clients looking for instant results. Real SEO takes 3-6 months to show significant impact. Anyone promising faster results is likely using risky tactics.

Unrealistic expectations

No Cookie-Cutter Templates

We don't use generic strategies copied across every client. Your market, competitors, and customers are unique—your SEO strategy should be too.

Wasted budget

No Black-Hat Tactics

No cloaking, hidden text, doorway pages, or automated content. We play by Google's rules because getting banned from search results would devastate your business.

Permanent penalties

No Cutting Corners on Technical SEO

Many agencies skip the technical foundation because it's hard work. We don't. Poor site architecture, slow load times, and crawl errors kill rankings no matter how good your content is.

Invisible to Google

Why We're So Strict About This

Your business is on the line

A Google penalty can tank your visibility overnight. We've seen businesses lose 90% of their traffic because a previous agency used shady tactics. We refuse to put your livelihood at risk.

Algorithms get smarter every day

What worked 5 years ago (or even 6 months ago) can get you penalized today. Google's machine learning detects manipulation faster than ever. We stay ahead by playing clean.

Sustainable growth beats quick wins

We're building domain authority that compounds over years. Shortcuts might give you a temporary bump, but they inevitably crash. We optimize for decade-long success, not quarterly results.

We can sleep at night

Our reputation is built on clients who trust us with their most valuable marketing channel. We won't jeopardize that trust—or your business—for short-term gains.

“If an SEO tactic feels too good to be true, it probably is. We choose boring, proven strategies over exciting, risky ones—every single time.”


Process

Three Steps to Start

We handle the technical work. You focus on serving customers.

1

SEO Audit

Analyze your site, competitors, and keyword opportunities. Create an optimization plan.

2

Execute Optimization

Technical fixes, content optimization, Google Business setup—we handle everything.

3

Monitor & Report

Track rankings continuously, monthly reports, adjust strategy based on data.

Ready to grow?

Get Found on Google

Join local businesses getting steady traffic from search.

No setup feesNo contractsWhite hat only
Simple Pricing

One Price, Everything Included

No hidden fees, no long contracts, cancel anytime.

All-Inclusive

$299/mo

3-6 mo results
  • Technical SEO audit
  • Keyword research & strategy
  • Google Business Profile optimization
  • On-page content optimization
  • Local citation building
  • Monthly ranking reports
  • Competitor monitoring
  • Real human support

What We Don't Do

Honest commitments

  • No setup fees
  • No long-term contracts
  • No black hat tactics
  • No false promises

Honest expectation: SEO is a long-term investment. We won't promise "#1 ranking" or "results in a week." But stick with it 6+ months and results compound for years.

Why We're Different

We don't do SEO for everyone. We specialize in home services and legal firms because these industries require a fundamentally different approach.

Engineer-Led, Not Marketer-Led

Most SEO agencies are run by marketers who outsource the technical work. We're engineers who understand the actual algorithms, site architecture, and technical foundations that make SEO work.

  • Deep technical audits (Core Web Vitals, crawl optimization, structured data)
  • Site architecture designed for search engines and users
  • Custom automation and AI tools built in-house

Vertical Specialists

Years of experience scaling home services and legal businesses means we understand your customers' search behavior, competitive dynamics, and conversion paths.

  • Home Services: Emergency vs. planned searches, service area optimization, seasonal patterns
  • Legal: Practice area authority, local bar integration, trust signals
  • Industry benchmarks so you know what 'good' actually looks like

Foundation-First Methodology

We build domain authority that compounds over time—not traffic that disappears with the next Google algorithm update. We turn down clients looking for overnight results.

  • No link schemes, keyword stuffing, or black-hat tactics
  • Build topical authority that establishes you as the local expert
  • Long-term strategy designed to survive algorithm changes

AI-Native Company

We're not bolting AI onto old processes. Our entire workflow is built AI-first, giving us capabilities traditional agencies can't match.

  • Technical audits that would take human experts weeks, done in hours
  • Competitive analysis across thousands of data points
  • Content strategy mapped to customer decision journeys at scale

SEO as a Math Problem

Most agencies treat SEO as creative guesswork. We approach it like engineers solving an equation—with systematic methodology, rigorous testing, and proven frameworks.

1.

Identify Variables

Technical SEO, content, authority, user signals—every ranking factor measured

2.

Solve the Equation

Structured protocols applied systematically—no steps skipped, no shortcuts taken

3.

Verify & Iterate

Measure results, refine approach, compound gains over time


Show Up First on Google

Customer don't go beyond the first few results. Make sure that's you.

3x

More Phone Calls

Businesses ranking #1 on Google get 3x more phone calls than those on page 2.

76%

Local Searches

Of people who search locally on mobile visit a store within 24 hours.

28%

Make Purchases

Of local searches result in a purchase within 24 hours.

What This Means for Your Business

The difference between ranking #1 and #10 can be hundreds of customers per month.

More Visibility

Show up when customers search for your services

More Leads

Higher rankings = more phone calls and inquiries

More Bookings

Convert online searches into actual appointments

More Credibility

Top rankings build trust with potential customers


FAQ

Honest Answers About SEO

No exaggerated promises. Just realistic expectations.

Contact Us

Tell us what you're building

Share your goals and we’ll recommend the right Kordless products for your business.

  • Response within 1 business day
  • Clear product recommendations based on your use case
  • No pressure—just helpful guidance

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SEO for Local Businesses - Engineer-Led Search Optimization | Kordless