SEO as a Math Problem
We treat SEO like solving an equation—systematic, rigorous, and built on proven methodology. No shortcuts, no guesswork. Just engineered results that compound over time.
Why We're Different
We don't do SEO for everyone. We specialize in home services and legal firms because these industries require a fundamentally different approach.
Engineer-Led, Not Marketer-Led
Most SEO agencies are run by marketers who outsource the technical work. We're engineers who understand the actual algorithms, site architecture, and technical foundations that make SEO work.
- •Deep technical audits (Core Web Vitals, crawl optimization, structured data)
- •Site architecture designed for search engines and users
- •Custom automation and AI tools built in-house
Vertical Specialists
Years of experience scaling home services and legal businesses means we understand your customers' search behavior, competitive dynamics, and conversion paths.
- •Home Services: Emergency vs. planned searches, service area optimization, seasonal patterns
- •Legal: Practice area authority, local bar integration, trust signals
- •Industry benchmarks so you know what 'good' actually looks like
Foundation-First Methodology
We build domain authority that compounds over time—not traffic that disappears with the next Google algorithm update. We turn down clients looking for overnight results.
- •No link schemes, keyword stuffing, or black-hat tactics
- •Build topical authority that establishes you as the local expert
- •Long-term strategy designed to survive algorithm changes
AI-Native Company
We're not bolting AI onto old processes. Our entire workflow is built AI-first, giving us capabilities traditional agencies can't match.
- •Technical audits that would take human experts weeks, done in hours
- •Competitive analysis across thousands of data points
- •Content strategy mapped to customer decision journeys at scale
SEO as a Math Problem
Most agencies treat SEO as creative guesswork. We approach it like engineers solving an equation—with systematic methodology, rigorous testing, and proven frameworks.
Identify Variables
Technical SEO, content, authority, user signals—every ranking factor measured
Solve the Equation
Structured protocols applied systematically—no steps skipped, no shortcuts taken
Verify & Iterate
Measure results, refine approach, compound gains over time
How We Solve Your Ranking Equation
Engineer-led methodology powered by AI. Every ranking factor measured, optimized, and verified—like solving a complex equation step by step.
1. Identify the Variables
Technical audits identify every ranking factor: site speed, architecture, keywords, authority, user signals. AI analyzes thousands of data points in hours.
2. Solve the Equation
Structured protocols optimize each variable systematically. No guesswork, no shortcuts—just proven methodology executed with engineering precision.
3. Verify & Compound
Measure results, refine the approach, iterate continuously. Rankings improve, authority builds, and growth compounds month over month.
Technical Components We Optimize
Every ranking factor engineered for maximum visibility—from technical foundation to content strategy.
Google Business Profile
Complete optimization of your Google listing for local searches
Website Content
Page titles, descriptions, and content that ranks
Local Keywords
Target the exact terms your customers use
Review Management
Help get more positive reviews to boost rankings
Competitor Analysis
See what competitors rank for and beat them
Monthly Reports
Clear reports showing your progress
Our SEO Protocol
We don't guess. Every client goes through the same rigorous framework, refined across hundreds of home service and legal businesses.
1. Technical Foundation Audit
Complete technical SEO analysis covering site speed, Core Web Vitals, mobile optimization, crawl errors, and structured data implementation.
2. Keyword Research Framework
Industry-specific keyword mapping from problem-aware to decision-stage searches. We don't guess—we analyze search volume, competition, and intent.
3. Content Architecture Design
Hub-and-spoke content model building topical authority. Strategic internal linking, semantic keyword clustering, and content hierarchy.
4. On-Page Optimization
Meta titles, descriptions, headers, image alt text, and schema markup optimized for both search engines and user experience.
5. Authority Building
White-hat link building, local citations, and industry partnerships. No schemes, no shortcuts—just legitimate authority signals.
6. Performance Tracking
Rankings, traffic, conversions, and business impact measured. Custom dashboards showing what actually matters to your bottom line.
7. Algorithm Adaptation
Our protocols are updated continuously based on Google algorithm changes and industry best practices. Your site always gets the latest standards.
8. Quality Assurance
Every optimization goes through our QA process. We verify changes don't break functionality and actually improve rankings before declaring success.
Why a Structured Protocol Matters
Consistency at Scale
Every business gets the same level of rigor. No junior employee guessing what to do next—just proven systems executed perfectly.
Nothing Gets Missed
Checklist-driven approach ensures every ranking factor is addressed. We can't skip steps in our protocol.
Continuous Improvement
When Google updates their algorithm, we update our protocol. Every client benefits from our latest learnings.
Transparent Process
You know exactly what we're doing and why. No black box magic—just clear methodology you can understand.
Results That Matter
We've helped hundreds of home service and legal businesses dominate their local markets. Here's what vertical expertise delivers.
Home Services
Average organic traffic increase in 12 months
More qualified leads from Google searches
Home service businesses ranking top 3 in their market
“We understand emergency vs. planned searches, seasonal patterns, and service area optimization. Your plumbing business isn't marketed like a bakery.”
Legal Firms
Rankings for competitive practice area keywords
Increase in qualified consultation requests
Average annual value from organic search clients
“We build practice area authority, establish trust signals, and understand the long sales cycle. Estate planning SEO isn't personal injury SEO.”
Industry Benchmarks: What “Good” Actually Looks Like
Home Services Benchmarks
Legal Firms Benchmarks
These benchmarks come from analyzing hundreds of successful businesses in each vertical. We know what works because we've done it before.
What We Don't Do
Being clear about what we refuse to do is just as important as what we offer. Here's our line in the sand.
No Link Schemes
We don't buy links, participate in link farms, or use private blog networks. These tactics might work short-term but risk Google penalties that can destroy your business overnight.
No Keyword Stuffing
We don't cram keywords unnaturally into your content. Google's algorithms are sophisticated enough to detect this, and it creates a terrible user experience.
No Overnight Promises
We turn down clients looking for instant results. Real SEO takes 3-6 months to show significant impact. Anyone promising faster results is likely using risky tactics.
No Cookie-Cutter Templates
We don't use generic strategies copied across every client. Your market, competitors, and customers are unique—your SEO strategy should be too.
No Black-Hat Tactics
No cloaking, hidden text, doorway pages, or automated content. We play by Google's rules because getting banned from search results would devastate your business.
No Cutting Corners on Technical SEO
Many agencies skip the technical foundation because it's hard work. We don't. Poor site architecture, slow load times, and crawl errors kill rankings no matter how good your content is.
Why We're So Strict About This
Your business is on the line
A Google penalty can tank your visibility overnight. We've seen businesses lose 90% of their traffic because a previous agency used shady tactics. We refuse to put your livelihood at risk.
Algorithms get smarter every day
What worked 5 years ago (or even 6 months ago) can get you penalized today. Google's machine learning detects manipulation faster than ever. We stay ahead by playing clean.
Sustainable growth beats quick wins
We're building domain authority that compounds over years. Shortcuts might give you a temporary bump, but they inevitably crash. We optimize for decade-long success, not quarterly results.
We can sleep at night
Our reputation is built on clients who trust us with their most valuable marketing channel. We won't jeopardize that trust—or your business—for short-term gains.
“If an SEO tactic feels too good to be true, it probably is. We choose boring, proven strategies over exciting, risky ones—every single time.”
Show Up First on Google
Customer don't go beyond the first few results. Make sure that's you.
More Phone Calls
Businesses ranking #1 on Google get 3x more phone calls than those on page 2.
Local Searches
Of people who search locally on mobile visit a store within 24 hours.
Make Purchases
Of local searches result in a purchase within 24 hours.
What This Means for Your Business
The difference between ranking #1 and #10 can be hundreds of customers per month.
More Visibility
Show up when customers search for your services
More Leads
Higher rankings = more phone calls and inquiries
More Bookings
Convert online searches into actual appointments
More Credibility
Top rankings build trust with potential customers
Perfect for Any Local Business
See how local businesses use SEO to outrank competitors and grow their customer base.
Home Services
- “Plumber near me”
- “Emergency HVAC repair”
- “Local electrician”
- “Roof repair [city]”
Restaurants
- “Best pizza near me”
- “Italian restaurant [city]”
- “Takeout delivery”
- “Date night restaurant”
Legal Services
- “Personal injury lawyer”
- “DUI attorney [city]”
- “Family law lawyer”
- “Estate planning attorney”
Professional Services
- “CPA near me”
- “Financial advisor [city]”
- “Real estate agent”
- “Marketing consultant”
Frequently Asked Questions
Everything you need to know about SEO for your local business.
Get Ranked on Google Today
Join other local businesses using our SEO service to dominate their local market.